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Build campaign tracking URLs for Google Analytics. Add UTM parameters to any link in seconds.
Fill in the fields above to generate your UTM link.
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UTM parameters are tags added to URLs that tell Google Analytics where your website traffic is coming from. They track the source, medium, and campaign name of each visit so you can measure what's driving results.
At a minimum, use utm_source (where the traffic comes from, e.g. "newsletter"), utm_medium (the channel, e.g. "email"), and utm_campaign (the campaign name). The utm_term and utm_content parameters are optional but useful for granular tracking.
In Google Analytics 4, find UTM data under Reports > Acquisition > Traffic Acquisition. Filter by session source or medium to see which campaigns are driving traffic to your charity's website.
No. UTM parameters are stripped from the URL before Google indexes the page, so they have no impact on your search rankings. You can use them freely without worrying about SEO side effects.
Yes. "Newsletter" and "newsletter" will appear as separate campaigns in Google Analytics. Establish a consistent naming convention — all lowercase is recommended — to keep your data clean and comparable.